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What is AI workflow automation?

AI workflow automation uses AI, rules, and integrations to move work across business systems without manual handoffs.

A workflow automation might read a form submission, classify the lead, update the CRM, send a response, create an internal task, and alert the right person in Slack.

AI is useful when the workflow needs judgment around text, intent, summaries, routing, prioritization, or next-best actions.

The best workflows are narrow enough to launch quickly and important enough to affect revenue, customer experience, or operating speed.

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